About the Role
Key Responsibilities
Strategy & Planning: Develop and execute social media strategies aligned with overall business and marketing objectives. Build and maintain an ongoing content calendar.
Content Creation: Conceptualize, write, and curate engaging written, graphic, and video content tailored to specific platform algorithms (e.g., short-form video, carousels, and stories).
Community Management: Foster meaningful digital relationships by responding to comments, engaging in direct messages, and managing community feedback or customer service inquiries.
Analytics & Reporting: Track key performance indicators (KPIs) such as reach, engagement, and conversion rates. Translate data into actionable insights and present performance reports to stakeholders.
Trend Monitoring: Stay up to date with the latest internet trends, social SEO strategies, and algorithm changes.
Paid Campaigns: (If applicable) Manage paid social advertising budgets, A/B test ad creative, and optimize campaigns for lead generation.
Define Your Audience: Understand the demographics, interests, and pain points of your target audience.
Create Valuable Content: Develop content that educates, entertains, or informs your audience, addressing their needs and interests.
Optimize for SEO: Implement keyword research and on-page SEO techniques to improve visibility on search engines.
Develop a Content Calendar: Plan and schedule your content to ensure consistency and organization.
Leverage User-Generated Content: Encourage customers to share their experiences and content related to your brand.
Measure and Analyze Performance: Use analytics tools to track engagement, conversions, and other key metrics to refine your strategy.
Run Contests and Giveaways: Encourage participation and increase engagement through fun contests and giveaways.
Collaborate with Influencers: Partner with influencers to leverage their audience and gain credibility.
Monitor Trends and Analytics: Stay updated on social media trends and analyze performance metrics to adapt your strategy.
Cross-Promote Content: Share your blog posts, videos, and other content on social media platforms to drive traffic.
Use Social Media for Feedback: Gather insights and feedback from your audience to improve your content strategy.
Repurpose Content: Transform existing content into different formats suitable for various social media platforms.
Incorporate Social Proof: Share testimonials and user-generated content on your social media channels to build trust.
Engage in Real-Time: Use live videos and stories to connect with your audience in real-time and showcase your brand's personality.
Requirements
Media Marketing Manager Job Requirements
As a Media Marketing Manager, your jobs consists of someone who builds, executes, and analyzes a brand’s social strategy. They drive audience engagement, create tailored content, manage community relationships, and track ROI across platforms like Instagram, TikTok, LinkedIn, and X (formerly Twitter). Your job also consists of attending scheduled on-site networking events and vendor events for marketing content.
Education
At least 2-4 years experience in proven experience in social media management, digital marketing, or content creation, communications, journalism, or a related field.
Advanced degree or certifications in content management or digital marketing is a plus.
Documented U.S Citizen
At least 21 years of age
Experience
Proven experience in content creation, management, or strategy development.
Experience with SEO best practices and content optimization.
Familiarity with content management systems (CMS) such as WordPress, Drupal, or similar platforms.
Skills
Strong writing, editing, and proofreading skills.
Excellent communication and interpersonal skills.
Ability to analyze data and metrics to drive content strategy.
Proficiency in social media platforms and digital marketing tools.
Creative thinking and problem-solving abilities.
Technical Knowledge
Understanding of HTML/CSS and basic web design principles.
Familiarity with analytics tools (e.g., Google Analytics) to track content performance.
Creative Tools: Proficiency in content creation and editing platforms (e.g., Canva, Adobe Creative Cloud, CapCut).Tech Stack: Familiarity with social media management and listening tools like Hootsuite, Sprout Social, Later, or HubSpot.
Basic knowledge and use of professional photography for media content.
Personal Attributes
Detail-oriented with strong organizational skills.
Ability to work independently and as part of a team.
Adaptability and willingness to learn new tools and technologies.
Communication
Exceptional copywriting skills with the ability to adapt brand tone and voice.
What We Offer
Competitive salary based on experience and credentials: $25/hr - $35/hr
Benefits: Comprehensive health, dental, and vision insurance, workers compensation.
Perks: Flexible remote/hybrid work options, paid working holidays, and continuous professional development opportunities.